Clik here to view.
Be good to be great
Success is found in a simple equation: a good business model plus a strong brand strategy will thrive. As part of that equation, I will be the first person to tell you how important it is to have a...
View ArticleClik here to view.
Everything matters.
You’ve probably heard many times that your brand experience is the result of everything. Of course, that means absolutely everything. All of the good things, all the not-quite-as-good things, and all...
View ArticleClik here to view.
You’ll miss your Mission when it’s gone.
A few weeks ago I was challenged to defend the need for Vision, Mission or Value statements for organizations. Since I believe such statements—or at least the context that supports them—are fundamental...
View ArticleClik here to view.
Understanding Vision, Mission and Values.
The best vision, mission or values statements are the ones that work for you. The best ones answer the right questions, without confusing anyone. Many branding experts are happy to share a ‘best...
View ArticleClik here to view.
Brand Strategy for Entrepreneurs
Smart entrepreneurs know that a good brand will help build their organization. They recognize the value that a strong brand strategy adds, and they make the effort to do the right things right. I’ve...
View ArticleClik here to view.
The Curse of Exceeding Expectations
The concept of Exceeding Expectations is charming wisdom that hijacks good strategy. If your brand sets up the expectation that you will exceed my expectations, then you must consistently jump over a...
View ArticleClik here to view.
Your brand beyond your customer.
If you’re only focusing on customers, you’re missing a huge audience for your brand. Avid readers of my blog then you know that I almost always use stakeholder to define your audience. I am pretty sure...
View ArticleClik here to view.
The Curse of the Buzzword
A buzzword is only a buzzword because you believe it is a buzzword. There are two types of buzzwords. The first is a form of concept blindness; a word or phrase that captures an idea in a concise way,...
View ArticleClik here to view.
Brand Strategy for the Next Generation
A while back I wrote “Brand Strategy for Entrepreneurs”, and it was a popular post. Those traits are still relevant as the business grows, but now we’ll need to dig deeper. I offer “Brand Strategy for...
View ArticleClik here to view.
For a strong brand, let’s define our values early.
Our organization is going to hire people as it grows. These new people will likely be very skilled and talented, and shortly they will become an integral part of our team. They’re given responsibility,...
View Article
